"Email has an ability many channels don’t: creating valuable, personal touches – at scale." - David Newman
Email marketing gives you the opportunity to communicate directly your target audience. When an email message comes in their inbox, it’s generally at a time that is convenient for them, with much less noise and distraction than social media brings.
Yes, social media is an influential factor in any venue’s marketing approach. It’s perfect for interacting with your audience and reinforcing your relationships with them, however, to persuade people into becoming new guests at your hotel, or returning customers to your restaurant - email marketing is definitely king.
The key is to use email marketing thoughtfully. Carefully collect customer information wherever you can and communicate to your list.
E-mail marketing works at its best when it is personalised because e-mail marketing is a personal way of reaching your target audience. It’s a significantly effective way to get returning customers.
Email can be tailored to customer actions so that every communication is relevant to their interest.
Contact us for assistance with campaigns, newsletters and strategies for data gathering and communication.
Some facts on email marketing:
With 2.5 billion users, email isn’t going anywhere.
99% of consumers check their email every day.
80% of business professionals believe that email marketing increases customer retention.
59% of respondents say marketing emails influence their purchase decisions.
The most opened emails relate to hobbies, with an open rate of 27.35 percent.
>59% of marketers say email is their biggest source of ROI.